Miami Beach Mayor & Delegation visit Maison & Objet Paris in Preparation for U.S. Launch in May 2015
September 15, 2014 – Miami Beach – In anticipation of the U.S. launch of MAISON&OBJET AMERICAS in Miami Beach May 12-15th, 2015, a delegation, which included Miami Beach Mayor Philip Levine, Commissioner Ed Tobin, executives from both the Greater Miami Convention & Visitors Bureau, from The Miami Design District and select media, traveled to Paris for MAISON&OBJET PARIS September 5-9.
The group was given a special tour of the nine exhibition halls which was followed by a private lunch attended by Serge Nicole, President of Ateliers d’Art de France, Michel Filzi, President of Reed Exhibitions France and Michel Vilair, Chairman of The Board of SAFI*.
To commemorate this new venture, M&O constructed a colorful lifeguard station in the entry hall to the show, which also served as the setting for the M&O AMERICAS cocktail party. Philippe Brocart, the Managing Director of SAFI* the company which owns and runs M&O, introduced the Miami Beach Show to the hundreds gathered, and Mayor Philip Levine expressed his excitement about this next great design event on the Miami Beach Calendar.
The massive scope and scale of the Paris show, spanning more than 2,500,000 square feet and hosting more than 3,500 exhibitors, 80,000 trade visitors and 3,000 journalists per session, certainly dazzled the delegation.
“MAISON&OBJET was simply outstanding! From the amazing furniture from all over the world to the hand crafted and unique designs of the various crafts, M&O exemplifies the quality of shows that Miami Beach is attracting and continuing to attract in the future. We are greatly looking forward to hosting M&O in Miami Beach next year.” Mayor Philip Levine
“I found the show to be a truly unique experience! The various levels of sophistication and design as well as the layout of the fair is beyond simple description ……It challenges the sensory and visual expectations…..” Bruce Orosz – Incoming Chair of the Greater Miami Convention and Visitors Bureau
“MAISON&OBJET is the epitome of Design and lifestyle! PARIS DESIGN WEEK is a ingenious way of spreading the passion for design and artistic expression to locals and visitors throughout the city!” Sandra Santiago – Director, Experiential Marketing & Events – MIAMI Design District Associates
“We are very excited that the worlds premiere interior design show is coming to Miami Beach. After experiencing MAISON&OBJET first hand, we can clearly see the potential for this to become Miami Beaches next great event, further enhancing our global brand.” Rolando Aedo – Executive Vice President and Chief Marketing Officer for the Greater Miami Convention & Visitors Bureau
Founded in 1995, MAISON&OBJET PARIS has continually grown and evolved to its current position as the premiere arbiter of global luxury in the home market, hosting more than 3 500 exhibitors, 80 000 trade visitors and 3 000 international journalists per session to the 2 500 000 sq. ft. Paris show at Parc des Expositions de Paris Nord Villepinte.
With a strong devotion to meticulously curated offerings, the discovery and support of new talent, and a keen awareness of the coming trends in the market place, MAISON&OBJET has expanded well beyond the traditional trade fair boundaries as a showcase to become an active participant in the marketplace.
Building upon the strength of the brand, MAISON&OBJET is continuing to expand its reach beyond the Paris shows with two additional shows to be run annually, MAISON&OBJET ASIA, which launched in March 2014, and MAISON&OBJET AMERICAS, launching in May 2015. Strategically placed geographically to capture the sizable and yet untapped markets of Asia, the Caribbean and North/ South Americas respectively, the broadened market will secure MAISON&OBJET as the quintessential global showcase.
For more information, please visit: www.maison-objet.com